I had the pleasure of working within Apple EMEIA to strategise, design and develop merchandising solutions for Apple's premium products across the EMEIA Online Stores. I was instrumental in the deployment of three new European stores; Apple Czech Republic, Apple Poland and Apple Hungary.
In January 2012 I was approached by the team at Drifted.com to strategise, wireframe and prototype solutions to the website's new ecommerce project. Using Axure I fine tuned the ecommerce user experience without wasting any development budget by advance prototyping directly with the client.
I returned to Figleaves to work with the directors & team leaders in an IA / UX role to redefine and map site content, ensuring everything published is valid to the user. I used my skills with semantic markup to review every template on the site and produce a document of recommendations for the internal teams to implement to boost SEO.
Featured projects
Please browse through the thumbnails below to learn about some of my recent projects.
About me
I am a passionate and committed user experience consultant with a rich background in WAI compliant front end development. I have a user centric design methodology and I enjoy working with teams to transform good websites into great user experiences.
I spent several years contracting at top digital brands in London as a Senior front end developer before I retrained at Apple as a user experience specialist. I am now investing my time into wireframing and prototyping solutions for SME to full blown Enterprise scale projects.
My highlights of 2011 have been working with Apple, Microsoft, Figleaves and The Telegraph.
My Specialities
- Axure
- Balsamiq
- Wireframes
- User Journey's
- Site Maps
- Active Prototyping
- Photoshop
- HTML5
- CSS3
- Javascript
- jQuery
- Wordpress
- Mobile Design
- Illustrator
Joe is a talented Web Designer with both a good eye for detail, design and advanced Front End Development skills to compliment. He’s committed, hard working and quickly became a popular member of the team and I would have no hesitation working with Joe again.
Kenton Jones, Publishing Manager - Apple EMEIA Online Store
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Joe Terrell joined The Dating Lab initially on a six week contractual placement to assist us with the design and build of several online dating websites for our high profile media owner clients.
Having worked with numerous web designers and front end developers over the years, my experience is that they tend to excel at one discipline or the other. What impressed me with Joe was that he has the rare talent of being not only an excellent designer but one that can build and code the site with high levels of insight and competency also.
He also greatly impressed our CTO (no mean feat) with the designs and solutions that he was capable of delivering within our standard template – something that no previous designer/developer had achieved. He is also an excellent team player and good communicator, be that in technical meetings with the development team, with the account team or in front of clients.
Matthew Pitt, Managing Director - The Dating Lab
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There is a very good reason why we invited Joe back to freelance at figleaves.com on three separate occasions. Firstly, he has been our first choice when we have needed an experienced Web Developer. Secondly, he is a pleasure to work with and quickly builds solid relationships with others. Joe is adaptable, personable, commercial and he has a great sense of humour! All in all a great guy and someone I would have no hesitation in recommending or employing again!
Christina Acklam, Marketing Manager - figleaves.com
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