Joe Terrell SEO Consultant
Want to drive more traffic to your site?
I can help.
Hi, I’m Joe Terrell, an SEO consultant based in Hitchin, Hertfordshire. I help businesses boost their online presence with SEO and attract more visitors through Google. From local shops to global brands, I work with ambitious companies to ensure they stand out online and grow their organic traffic.
SEO Consultant Services
Ready to boost your search traffic? Contact me to get started.
Technical SEO Audits
I surface and resolve your website’s hidden technical issues to boost search performance.
On-Page SEO Optimisation
Let’s fine-tune your content, keyword strategy and schema setup for maximum search engine appeal.
Core Web Vitals Optimisation
Accelerate your website’s theme performance for better user experience and higher rankings.
Link Building & Outreach
Earning quality niche-relevant backlinks that move the needle in organic search.
“SEO is dead in 2025. Let’s see some proof it works!”
Yes, I hear this a lot… feast your eyes on these numbers 👀
In only one year of collaboration, I helped a special diet niche website achieve a remarkable 3,697% increase in organic traffic 🚀
June 2024 organic traffic baseline
Here are the baseline organic search metrics, as verified by the independent Ahrefs tool:
- Organic Traffic: 170
- Domain Rating: 16
- Referring Domains: 37
So, exactly what did I do to improve this? I collaborated with the website owner to:
- Execute an SEO audit
- Clean up the backlink profile
- Optimise the technical SEO
- Create and implement a new content strategy
- Manage a monthly link-building campaign
⏩⏩⏩
⏳Fast forward twelve months…
June 2025 organic traffic improvement 📈
Here are the results after working with the website owner for twelve months:
- Organic Traffic: 6,455 +3,697%
- Domain Rating: 48 +200%
- Referring Domains: 178 +381%
How would a 3,697% increase in search traffic affect your business?
If you would like to find out, get in touch 👇
Get In Touch
Let’s Work Together To Tune Up Your SEO and get some results
Want more proof that SEO still works?
Absolutely! I can show you a different website in a different niche. Let’s go👇
Flagship Article Project Overview
I partnered with a website owner in the highly competitive pets niche to boost the organic traffic of their flagship article, which generates revenue through affiliate commissions from referral traffic.
The article once attracted substantial organic search traffic to the website, but its performance had declined over time, and it required a strategic overhaul to regain its full traffic potential.
My Approach
So, exactly what did I do to improve this?
Content Refresh
- Collaborated with a professional writer to update the article with fresh, high-quality content
- Added new, relevant images to enhance visual appeal
- Embedded relevant YouTube videos to increase engagement
Technical SEO Optimisation
- Improved heading structure for better readability and SEO
- Optimised target keyword usage throughout the article
- Enhanced media elements for faster loading and better user experience
- Implemented structured data for richer search results
- Boosted PageSpeed Insights scores for improved performance
Link Building Campaign
- Built a prospect list of websites already linking to competitors
- Conducted targeted outreach to these prospects
- Secured a series of high-quality, niche-relevant backlinks with optimised anchor text
Results
Between February and June 2025, organic traffic to the article increased by an impressive 68%, rising from 9,638 to 16,232 clicks per month.
- Keyword Gains: Hundreds of keywords jumped from positions 3–10 on the first page of Google to the top three positions, with many of the most important keywords reaching the coveted #1 spot. This surge in keyword rankings fueled the 68% increase in organic search traffic.
- Revenue Impact: With a strong affiliate conversion rate through their partner e-commerce website, this boost in traffic translated directly into a significant and immediate increase in revenue. Nice!
Why Choose Me For Your SEO Consultant?
I’m passionate about helping businesses succeed online, and I’m committed to delivering personalised, results-driven services.
There is a Very Good Reason Why we Invited Joe Back to Freelance at Figleaves.com on Three Separate Occasions
Secondly, he is a pleasure to work with and quickly builds solid relationships with others. Joe is adaptable, personable, commercial and he has a great sense of humour!
All in all a great guy and someone I would have no hesitation in recommending or employing again!
Highly Recommend Joe at Velocity Links – Not Your Ordinary SEO Agency
Through evidence-based research, Joe worked closely with me to develop a custom recovery strategy. We both knew there were no guarantees, but every decision was backed by solid reasoning and high-level SEO expertise. Unlike generic SEO strategies that rely on whitelabeled reports from tools like SEMrush or Ahrefs, Joe brought true technical knowledge as a software engineer and a site owner who has successfully managed websites with 500,000+ visitors per month.
The results speak for themselves—between July, when we started, and December 2024, my site saw 980,000 visitors, with a remarkable 300,000 in December alone. While I don’t believe such recoveries are always possible, considering what I had lost, I would absolutely take the risk again.
Joe’s approach was clear, transparent, and incredibly well-executed. He didn’t just offer advice—he helped me implement the strategy, explained everything in detail, and was upfront about what to expect. He is a man of integrity, and I personally endorse his work. If you need real, data-driven SEO expertise, Joe is the person to talk to.
If you have concerns, you can find me online and reach out to me on linkedin, I would be happy to give you more details so that there isn’t a shred of doubt about my experience with Joe.
Joe Is a Strong JS Developer Coupled with Great Communication Skills
Joe often would consider SEO when developing, including sharing SEO tips from his learning outside of Tesco. I’m lucky to have been in the team with Joe whilst he was at Tesco as he also brought a great deal of personality which to me when setting up a team is key.
I would happily recommend Joe for any future JS projects and hope to work with Joe again in the future.
Collaborated proudly with
Companies I’ve had the privilege of helping achieve their organic search goals
