Case Studies

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SEO in Action: Real-World Results

These case studies showcase real-world examples of how my comprehensive SEO strategies have helped businesses across various industries overcome challenges, improve their online visibility, and achieve significant growth in organic traffic.

Great Without Gluten

Niche: Food (Recipe)

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How did we help?

Great Without Gluten, a UK-based recipe website established in 2019, was struggling to attract organic search traffic despite its niche content. Our comprehensive SEO strategy addressed multiple aspects:

  1. Content Strategy Overhaul: We developed a detailed topical content map, aligning the site’s content with high-value search queries and user intent.
  2. Technical Performance Boost: The WordPress theme was optimised to excel in Core Web Vitals, enhancing site speed and user experience.
  3. Internal Link Restructuring: We implemented a strategic internal linking plan to effectively distribute link equity across the site.
  4. Off-Site SEO Campaign: A targeted link building strategy was deployed to increase domain authority and referral traffic.

The results were transformative: Great Without Gluten now attracts thousands of monthly clicks from Google Search, with steady growth in organic traffic.

To sustain this upward trajectory, we’ve recommended an ongoing strategy of publishing high-quality, niche-relevant content supported by continuous acquisition of quality external backlinks.

SEO Services in use

We used the following services for this project:

Everything Trivia

Niche: Trivia

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How did we help?

Everything Trivia, a knowledge-focused website, was grappling with low organic traffic despite its rich content. Our multi-faceted approach tackled three key areas:

  • Technical SEO: We identified and resolved critical technical issues hindering search engine crawlability and indexation.
  • WordPress Theme Optimization: The site’s theme was revamped to boost User Experience (UX) and Core Web Vitals scores, significantly improving page load times and overall performance.
  • Strategic Off-Site Link Building: We implemented a targeted link building campaign to increase the site’s domain authority.

This comprehensive strategy resulted in a substantial increase in organic traffic, improved search engine rankings, and enhanced user engagement metrics.

SEO Services in use

We used the following services for this project:

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