Case Studies
See how my SEO solutions drive
real results for businesses
SEO in Action: Real-World Results
These case studies showcase real-world examples of how my comprehensive SEO strategies have helped businesses across various industries overcome challenges, improve their online visibility, and achieve significant growth in organic traffic.
Automotive Website
Niche: Automotive, Gaming
How did we help?
I worked as an SEO strategist on an automotive brand website from 2017 to 2024. I helped to grow the organic traffic from 2,000 clicks per month to over 800,000 clicks and 2 million pageviews in a month.
I achieved this remarkable success through:
- Content Strategy Overhaul: I developed a detailed topical content map, aligning the site’s content with high-value search queries and user intent.
- Technical Performance Boost: The WordPress theme was optimised to excel in Core Web Vitals, enhancing site speed and user experience.
- Internal Link Restructuring: I implemented a strategic internal linking plan to effectively distribute link equity across the site.
- Off-Site SEO Campaign: A targeted link building strategy was deployed to increase domain authority and referral traffic.
The website became a leading brand in the motorsports niche and continues to thrive today, thanks to a solid SEO foundation.
SEO Services in use
We used the following services for this project:
- On-Page SEO; Topical Map & Content Strategy, internal linking optimisation
- Technical SEO
- WordPress Theme Optimisation
- Link Building Strategy
Recipe Website
Niche: Food (Recipe)
How did we help?
A UK-based recipe website established in 2019, was struggling to attract organic search traffic despite its niche content. My comprehensive SEO strategy addressed multiple aspects:
- Content Strategy Overhaul: I developed a detailed topical content map, aligning the site’s content with high-value search queries and user intent.
- Technical Performance Boost: The WordPress theme was optimised to excel in Core Web Vitals, enhancing site speed and user experience.
- Internal Link Restructuring: I implemented a strategic internal linking plan to effectively distribute link equity across the site.
- Off-Site SEO Campaign: A targeted link building strategy was deployed to increase domain authority and referral traffic.
The results were transformative: The website now attracts thousands of monthly clicks from Google Search, with steady growth in organic traffic.
To sustain this upward trajectory, I have recommended an ongoing strategy of publishing high-quality, niche-relevant content supported by continuous acquisition of quality external backlinks.
SEO Services in use
We used the following services for this project:
- On-Page SEO; Topical Map & Content Strategy, internal linking optimisation
- Technical SEO
- WordPress Theme Optimisation
- Link Building Strategy
How did we help?
A knowledge-focused website was grappling with low organic traffic despite its rich content. My multi-faceted approach tackled three key areas:
- Technical SEO: We identified and resolved critical technical issues hindering search engine crawlability and indexation.
- WordPress Theme Optimization: The site’s theme was revamped to boost User Experience (UX) and Core Web Vitals scores, significantly improving page load times and overall performance.
- Strategic Off-Site Link Building: We implemented a targeted link building campaign to increase the site’s domain authority.
This comprehensive strategy resulted in a substantial increase in organic traffic, improved search engine rankings, and enhanced user engagement metrics.
SEO Services in use
We used the following services for this project:
- Technical SEO
- WordPress Theme Optimisation
- Link Building Strategy